With the motto of ‘inspiring the world through interior design’, Nydia Orlatta, Cindy Jane and Robert Loa, the Indonesian trio of designers behind IOOR Studio, come equipped with an unbridled enthusiasm and an aim to provide a creative platform for other young designers to develop a passion for interior design. In a country like Indonesia, where the infrastructure to provide support for creative professions as a career path is still under development, IOOR Studio is setting a strong example, leading not only with a creative but also entrepreneurial savvy that sets a strong foundation for the studio’s designers and interns and palpable presence for its clients.
“Design is so wide, creative and limitless, but the way we do brainstorming is the most important thing,” says Nydia Orlatta, creative director of IOOR Studio. “We are in the service industry where we must have a great understanding about the consumers – our clients. Thus, first thing is first for IOOR Studio: our clients’ brand identity, needs and wants.”
Kyouchii Café, Indonesia
Indeed, brand identity as part of the design philosophy is at the forefront of IOOR Studio’s design thinking: the trio’s projects take a holistic and personalised approach to its roster of commercial spaces, allowing each brand’s ethos to be reinterpreted through interior design. “To bravely create a fresh concept” is Nydia’s way to differentiate from competition and make a design concept last longer than a trend.
This approach is evident in IOOR Studio’s design solutions for its diverse roster of clients who turn to the studio expecting not a pre-prescribed design aesthetic but rather a holistic and unique response that encapsulates their brand. Such is the case for the studio’s recently completed Panbakers Two – a rustic café where sincere and earnest service is at the heart of its business and where accent design details and furnishings, such as a variety of in-house designed bespoke tables, drive the brand’s message. Similarly, the recently completed Ardent coffee hideout is an embodiment of a greenhouse turned inside out, projecting a vaguely traditional Japanese aesthetic reinterpreted with a contemporary twist.
Ardent Coffee, Indonesia
Not adhering to a specific style, IOOR Studio is setting sights to become a strong lead in the industry by catering to the client’s identity when crafting each experience. “Our aim is always to design spaces with a whole understanding of both interior design and branding and we always ask ourselves how to interpret the client’s brand identity and personality through interior design,” says Nydia.
Photography courtesy IOOR Studio
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