Armadillo & Co. is a company worth celebrating on many counts – perhaps most notably its dedication to ethics, as well as aesthetics. Since 2009, founders Jodie Fried and Sally Pottharst have made it their life’s work to produce beautifully designed, hand-crafted artisan rugs that lie lightly on the earth. With consciousness at its core, Armadillo & Co’s success has been earned not by preaching about sustainability and social responsibility, but rather by focussing on these issues in practice.
The opening of Armadillo & Co’s Sydney Flagship Showroom on Thursday November 14, presented the perfect opportunity for Sydney’s design community to celebrate the past, present, and future of the brand. Mere hours after receiving its finishing touches, the new showroom, located on Chalmers Street, Surry Hills, was host to a crowd alive with excitement about the new space, and a unanimous sense of admiration for Armadillo & Co; its ethos; and its product.
Guests who had been curious about the event’s barefoot luxury theme since being asked for their shoe size while RSVPing at last had their answer. Clad in the handcrafted espadrilles that were gifted on arrival, guests were invited to slip off their shoes and experience the Armadillo & Co. rug collection underfoot.
Looking as fabulous as ever, Jodie and Sally took to the stairs to share a brief address. Their message was as humble as it was inspiring; a quiet acknowledgement of what they’ve accomplished, with an emphasis on their continued commitment to sustainability and ethical practices for the decade that lies ahead.
As the evening progressed, guests kicked off their shoes and celebrated on the night away, dancing to the eclectic tunes of LA-based Aussie DJ Oli Benz.
Armadillo & Co.
Photography by Esteban La Tessa