There\u2019s never been a better time to be a designer in the Asia Pacific. A strong regional economy, cutting edge technological capabilities, and unrivalled raw design talent have all converged at the right point in time to make\u00a0now\u00a0the most exciting period in our region\u2019s design history. None of this is coincidental: over the past few years, the industry has worked to develop strong support structures and international mentorship programs to ensure sustainable growth and that the next generation of talent is provided with the guidance and assistance that they need to reach their full potential. The\u00a0INDE.Awards\u00a0do just this, providing the Asia Pacific with its foremost platform for recognising and nurturing regional talent and developing strong cross-country ties.\r\n\r\nThis year,\u00a0Zenith\u00a0will return as an\u00a0INDE.Awards\u00a0\u00a0Platinum partner and once more contribute to enriching the region\u2019s already diverse and dynamic design culture. An established leading light of Asia Pacific design, Zenith embodies all the characteristics that make the region\u2019s design landscape so unique and exciting. Like the regional industry,\u00a0Zenith\u00a0blends a strong spirit of innovation and idiosyncratic design aesthetic with a thoughtful design process that is driven by a twin focus on style and functionality. Akin to the broader region,\u00a0Zenith\u00a0takes an unrelentingly forward-facing, trailblazing approach to design and is committed to developing new and unexpected responses to age-old design questions.\r\n\r\nFor over 60 years,\u00a0Zenith\u00a0has led our region in striking, eye-catching commercial design that doesn\u2019t compromise on performance. From the tech boom to the open plan office,\u00a0Zenith\u00a0has responded thoughtfully and practically to every major contemporary design landmark. Their carefully considered approach has won admirers around the world.\u00a0Zenith\u00a0recently celebrated the launch of their new showroom in Shanghai, and continues to diversify its activity across the many commercial sub-sectors throughout the region.\r\n\r\nWhether they\u2019re in Sydney, Melbourne, Auckland, or Singapore,\u00a0Zenith\u00a0approaches all design with a high degree of sensitivity to local culture and design traditions. Their hubs across the region allow them to fully understand local design contexts and challenges and design accordingly.\u00a0Zenith\u00a0consistently distinguishes itself from its peers by reflecting a firm grasp of not only the brief but also the context from which this emerges, responding to this thoroughly and sensitively.\r\n\r\nIn today\u2019s hyperconnected design industry, regional ties between designers, suppliers, and manufacturers are more important than ever. For designers, well-developed connections with manufacturers and suppliers feed the iterative design process and streamline manufacturing, allowing for the highest possible quality of finished product.\u00a0Zenith\u00a0understands this, and has developed strong manufacturing capabilities to support their design efforts within the region.\r\n\r\nThe\u00a0INDE.Awards\u00a0would not be possible without the generous support of Zenith interiors and our other sponsors. We are grateful for their ongoing commitment to celebrating the uniqueness of design in the Asia Pacific region and look forward to working together moving forward to strengthen existing regional connections and forge new ones.