Danish design brand Vipp came to prominence in the 1930s after designing the now iconic steel-cylinder pedal bin for a private hair salon. After customers and neighbouring salons alike took notice of its iconic design and exceptional strength, the unit became a bestseller that continues to impress – and serve as the basis for a whole family of designer products.
In bringing the brand down under, Cult has launched a series of immersive Vipp Concept Spaces within all Cult showrooms, and celebrated accordingly with launch events along the east coast.
For the launch of Vipp in Sydney, Cult partnered with Jack New of Scandic eatery Edition Roasters to break in the new Vipp kitchen and produce a series of menus inspired by Danish Midsommar. For Supper within Vipp Concept Space, dinner was served at a long table for 20, complete with ceramics and glassware from Vipp, surrounded by Arne Jacobsen’s Series 7 chairs in white to compliment the minimal Danish setting.
For the launch of Vipp in Melbourne, Cult hosted a private Supper With Vipp at Shannon Bennet’s new seafood eatery Iki-Jime. Set within an enveloping dark space, the table was set with a casual mix of iconic Danish chairs by Hans Wegner and Vipp ceramics with spring-time florals. A series of showroom presentations were also hosted by Morten Bo Jensen, with guests enjoying a short presentation and Danish pourover coffee and Elderflower Spritzers.
The Vipp collection is simultaneously as expansive as it is slim; taps, soap dishes, towel rails, lighting, linen, floor lamps, toothbrush holders and breadboxes – each considered to be the best that they can be. We’re thrilled to see this wonderful Danish design icon down under, and can’t see a better partner than Cult to have brought them here, and celebrated accordingly.
Sydney Photography by Fiona Susanto; Melbourne Photography by Carmen Zammit.