HabitusTV Presents: A New Kind of Hospitality

Jarrod Reedie

Thoughtfully crafted by Adele Bates, Sub-Zero and Wolf’s new showroom is a combination of appliance showcasings and restaurant grandeur.

Showrooms are purpose-built. While they are a place where one can physically look and interact with a product, they can offer so much more. It’s more about the feel and texture of a product, and the context it sits within, while the backdrop provided offers a window for how that particular piece may fit within one’s own space.

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Sub-Zero and Wolf’s Surry Hills studio replicates the feeling of a home kitchen, without the home. The appliances — built on American heritage and quality — fit seamlessly among the cabinetry of the showroom kitchens, and offer designers and homeowners the opportunity to truly grasp the concept of the appliance, its context, and its place in the heart of the home.

Take a tour of the showroom in our latest video.

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Designed by Adele Bates, the showroom highlights the possibilities offered by Sub-Zero and Wolf appliances across various ranges. The showroom is split in two, with the front the quintessential contemporary showroom that boasts a variety of products and their respective finishes, while at the back is a hospitality space, where demonstrations and dinners take place. It’s here where Sub-Zero and Wolf appliances are utilised to their full potential showcasing their qualities and features. The zone at the back is more like a restaurant than a showroom, with brushed brass, timber and mirrors all smartly integrated by Bates.

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Sub-Zero Wolf’s Surry Hills showroom is open Monday – Friday from 10am-3pm by appointment. To make an appointment, please contact sydney.showroom@subzero.com or call 1300 808 859.